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Nutrition Meets Purpose
We Fund Women


The Woman Leading the Pack
As a first-generation American Latina, Jess asked herself what it would look like to create a pet company where women could come together and lean on each other to create a diverse network of purpose-driven partnerships to serve pet people today. She quickly left her corporate desk behind to pursue JOY and her purpose in entrepreneurship. Now, Jess is building the brand she wished existed, and personally crafting formulas she believes in to simplify pet nutrition and create more time for joy with our pups.
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