Enjoy the pleasure of having a relationship with Chella. Since our founding in 2003, we have devoted years of effort to creating the finest brow and eye makeup necessities. With our clean, vegan products made with premium ingredients, we simplify the process of creating a truly approachable look. With Chella, which comes in a variety of tones and colors, you can always be who you really are.
As a child growing up in Southern California, I saw my mother dedicate her life as a single parent to her children and a brighter future. In the 1970s, when men dominated the commercial real estate industry, my mother was a well-respected professional who leveled the playing field with her ideas, creativity, and intelligence.
My mother served as my role model, and I was left with a strong sense of how having a desire, being creative, and being optimistic can transform one’s life. When I started developing Chella as a concept and brand back in 2002, I realized that all of these life lessons also extended to self-worth and attractiveness.